THE SOCIAL IN SOCIAL MEDIA!
The Ellen De Generes selfie was shared by a record breaking 3.3 million people on Twitter, it would be a dream to be a part of that star studded photo, comprising of all the big names in the Hollywood. On the other hand Twitter and Facebook flooded with statuses and tweets of how unlucky Leonardi Di Caprio was for not winning the best actor award after being nominated for the 5th time and that he deserved it for his spectacular performance in The Wolf of Wall Street. Though the Academy Awards were happening in the US, but the whole world got updates as they happened. I guess a decade earlier we wouldn’t have imagined this would have been possible.
Our social life is governed by online applications like Twitter, Facebook, Instagram, Whatsapp, Snapchat and what not. We have made our lives more open and made the world a smaller place to be. Even before we eat in a restaurant or sip a coffee in Starbucks we check-in on Foursquare, making sure to click a picture of your food or coffee upload it on Instagram and Facebook with all the possible hashtags, messaging the same to your close friends with Snapchat and tweet on twitter of how good the food or coffee is. The comments, likes, shares, followers, retweets and popularity on this virtual world has become kind of a parameter of how socially gullible you are and on basis of these little things sometimes our happiness and status quo in the real world is based on. Our world revolves around them, we update our life events and we want the whole world to know what is happening in our lives and theirs. All the time our mind is on our phone, in a constant habit checking for updates or notifications. We want to know everything, important or not important.
The distances are covered, and everyone is connected through the dot com world. We want everything to be quick and don’t want to lose time on loading so are moving towards faster internet service, like recent from 2G to 3G, which costs a little extra but time is more important than money. Smartphones makes this services stay in your pocket and available all the time. The first thing I do when I wake up is check my phone, and I know I am not the only one!
You can get attention for your work as a singer, film maker, writer or any creative field by the use of social media. Talent can be channeled and can attract attention for your work through it. Companies have taken online social branding and marketing too seriously and put up ads of them looking for people who could handle it for them. There is a lot to benefit from this online uproar. People find their life partners through tons of dating sites and applications and in a way this also helps who are feeling lonely and there on make some new friends.
Over last few years, there has been a constant innovation and we have had everything from Facebook which is now losing its sheen to Instagram, Snapchat and Whatsapp which are current hotshots, over the time even they will go out of fashion and we will need something new and different apart from them. It makes me wonder what’s next?
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